Working Genius: 6 Ways to Implement and Sustain Innovation
Dave Raley Dave Raley

Working Genius: 6 Ways to Implement and Sustain Innovation

Today's conversation is discussing 6 ways to improve work productivity and sustainability in a company. Working Genius is a productivity test that allows you to see your strength and weakness during a project. Dave and Carly share their experience using the program and how it will be the future of marketing.

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Innovation, Optimization and the Future of Marketing
Dave Raley Dave Raley

Innovation, Optimization and the Future of Marketing

Today's show is about how to optimize products and the future of marketing. Join Dave and Carly as they welcome their guest Tim Kachuriak. The founder and Chief Innovation Officer and Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that works with charities, nonprofits, and NGOs to help them grow their resources.

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The Super Bowl, He Gets Us, and Challenger Brands.
Dave Raley Dave Raley

The Super Bowl, He Gets Us, and Challenger Brands.

Today's episode is about challenger and cause-oriented brands. Join Dave and Carly as they welcome their guest Jon Lee. Jon is the Brand Leadership Principal for LERMA, an advertising agency dedicated to challenging creativity for good. The agency recently launched three different ads in the Super Bowl 2023 – one for Avocados from Mexico, and two spots for a campaign near and dear to Jon’s heart - He Gets Us.

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Innovation, Pizza Hut, and Moving from a Sales to Marketing Focus
Dave Raley Dave Raley

Innovation, Pizza Hut, and Moving from a Sales to Marketing Focus

Today's show is all about satisfying customers whether that is through non-profit organizations or big corporations. By understanding the customer companies can create a product that is beneficial and in high demand. Ken Calwell talks about how to create something different and profitable you must reach the generation.

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Season 2 Teaser
Dave Raley Dave Raley

Season 2 Teaser

The Subscription Economy is here, and it’s changing how both brands and causes think about and provide value. Customer and donor loyalty is declining, but the rise of recurring subscriptions is changing expectations and providing a way to generate sustainable, ongoing revenue, while also providing unique value to customers and donors.

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Netflix, Monthly Donations, and The Subscription Economy
Dave Raley Dave Raley

Netflix, Monthly Donations, and The Subscription Economy

The Subscription Economy is here, and it’s changing how both brands and causes think about and provide value. Customer and donor loyalty is declining, but the rise of recurring subscriptions is changing expectations and providing a way to generate sustainable, ongoing revenue, while also providing unique value to customers and donors.

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Charity: Water, Subscription Giving, and Measuring Marketing Performance
Dave Raley Dave Raley

Charity: Water, Subscription Giving, and Measuring Marketing Performance

Charity: Water is one of the nation’s leading charities. It has been the subject of a lot of press over the years, and for good reason. It has been one of the best modern examples of a cause-based approach to nonprofit fundraising, community building, and unconventional approaches to philanthropy.

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Crypto, Innovation, and How to Respond to New Technologies
Dave Raley Dave Raley

Crypto, Innovation, and How to Respond to New Technologies

Today’s episode is all about crypto, cryptocurrency, crypto donations.

Our guest, Evan Johnson serves as Senior Director of Mass Market Fundraising at Project Hope. Evan helped Project Hope get on board with accepting donations of cryptocurrency in the previous year and until recently had received very few donations.

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Disney, Storytelling, and Creating Memorable Experiences
Dave Raley Dave Raley

Disney, Storytelling, and Creating Memorable Experiences

Today’s show is all about storytelling, crafting memorable experiences, and the world of themed entertainment. Our guest is Mel McGowan, Co-Founder and Chief Creative Officer of Storyland Studios. Mel got his start in film, design, and spent a decade at the Disney Company. You’ve probably heard the term “Imagineer” — someone who combines the art and the craft of telling stories in three dimensions.

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Artificial Intelligence: Not just a buzzword
Dave Raley Dave Raley

Artificial Intelligence: Not just a buzzword

This week on the podcast we are doing something a little bit different. Instead of having a guest, we are going to discuss a trending topic that affects both causes and brands. Artificial intelligence is not just a buzzword…whether you’re a big business or a nonprofit, you’re possibly using it whether you know it or not, and if you’re not, it’s something to get serious about and it’s really helping to drive organizations forward.

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Bookstores, Big Box Retail, and Customer Buy-in
Dave Raley Dave Raley

Bookstores, Big Box Retail, and Customer Buy-in

What can nonprofit and business leaders learn from bookstores in the dot-com boom, publishers, and the world of nonprofit leadership?

Tami Heim serves as the president and CEO of the Christian Leadership Alliance. She’s been on both the cause and brand side of the fence, spending the bulk of her career in retail and publishing - as president of Borders bookstores, EVP and chief publishing officer for Thomas Nelson Publishers, and in the world of marketing and branding at an agency. For the past decade, she has led the Christian Leadership Alliance, which is dedicated to helping train, equip, and connect leaders.

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Introducing the Purpose & Profit Podcast with Carly Berna & Dave Raley
Dave Raley Dave Raley

Introducing the Purpose & Profit Podcast with Carly Berna & Dave Raley

What do nonprofits and brands have in common? A lot more than you think! Purpose and Profit is a podcast dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question…what might nonprofits learn from these trends and what might brands learn from nonprofits?

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