Why America Gives and the Changing Landscape of Generosity

Today’s show is about blurring the lines between generosity and tax-deductible charitable giving.

Join Dave and Carly as they welcome guest Krista Lamp,  Senior Direct of Brand, Events, and Communication for Classy, an affiliate of GoFundMe. Prior to joining Classy, Krista spent more than 15 years in various public relations roles, managing and developing PR strategy clients in the CPG and technology space.

They discuss the recently released report “Why America Gives” from Classy – fundraising software that encourages more people to give and get more involved in nonprofits over time. The company has helped nonprofits raise over $5 billion dollars. 

Today topics:

• Findings and insights from the report “Why America Gives”

• Blurring of the line between generosity and tax-deductible giving

• Reaching the next generation. 

• The impact of influencers on next-gen giving.

• How Classy embeds purpose into its structure and legal form. 

We hope you enjoy our conversation with Krista!

Season Two  of the Purpose & Profit Podcast is brought to you by:

NextAfter

NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more click here.

Masterworks

Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks click here.

Imago Consulting

Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more click here. 

Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.