The Art of Engagement Framework

Apr 15

In this episode of Purpose & Profit, co-hosts Carly Berna and Dave Raley sit down with Kenny Jahng—strategic advisor, digital agency founder, and AI expert—who has dedicated his career to helping mission-driven leaders cut through the noise and build meaningful engagement with their audiences.

With an impressive background that spans business, ministry, and nonprofit leadership, Kenny shares key insights from his Art of Engagement framework, which helps organizations clarify their message and connect with the right people.

Through this conversation, Kenny breaks down the Authority Pillar—a critical component of engagement that focuses on defining your WHY, WHAT, and WHO. Whether you’re leading a nonprofit or a purpose-driven business, you’ll find actionable advice to help you refine your message, build trust, and ultimately drive greater impact.

Also in this episode, Kenny talks about:

His Background & Expertise – How his journey in business, ministry, and digital strategy has shaped his approach to engagement.
The Art of Engagement Framework – A strategic model for helping organizations build clarity and connection with their audiences.
The Authority Pillar: Defining Your Engagement Strategy

The WHY – Establishing a clear purpose to create meaningful engagement.
The WHAT – Identifying the key message that resonates with your audience.
The WHO – Showcasing testimonials and case studies that build trust and credibility.

Practical Next Steps – How both nonprofits and businesses can implement these principles to strengthen their outreach and engagement.

Learn more about Kenny Jahng at: linkedin.com/in/kennyjahng/.

Dive deeper into The Art of Engagement Framework at: artofengagement.org.

SEASON 6 IS BROUGHT TO YOU BY:

Virtuous

Virtuous believes in increasing generosity through personal donor engagement, no matter the gift size. The Virtuous platform streamlines nonprofit workflows, eliminates back-office tasks, and focuses on the relationships that matter. With their CRM, fundraising, volunteer, and marketing tools, nonprofits can create responsive experiences that build trust and grow impact.

FaithSearch Partners

FaithSearch Partners is an executive search firm for faith-based organizations, dedicated to providing lasting solutions and championing faith-driven leaders. Their mission is to serve their clients and empower them with the right people at the right time to help drive their unique mission of ministry forward.

Imago Consulting

Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more about it and subscribe here.

DickersonBakker

DickersonBakker is a trusted leader in nonprofit fundraising, serving organizations for over 40 years. With thousands of clients nationwide, we’ve helped raise billions of dollars to fuel missions and make meaningful impact. Their expertise spans fundraising, leadership development, and strategic growth, empowering nonprofits to advance their vision.

Avid

Avid is the first-ever fundraising agency in the cloud—giving nonprofits on-demand access to data-driven strategies, personalized donor engagement, and scalable growth. Avid unifies your donor data, delivers ready-to-use playbooks, and helps you drive impact—faster, smarter, and without complexity. Fundraising just got easier.

Share helps Christian nonprofits shine with innovative marketing, digital fundraising, and cutting-edge tools. One of their newest tools, Personify, feels like magic—capturing email addresses from website visitors who didn’t donate so you don’t lose the chance to connect. For listeners of the Purpose and Profit podcast, Share is giving away 400 free credits for Personify! That’s 400 new email addresses from your potential donors for free! Click here to claim your free credits and grow your mission today.

Synergy

At Synergy, they boost your nonprofit's donor engagement through innovative phone-based solutions. Whether it's P2P texting, voice broadcasting, inbound call handling, or mid-level donor engagement, they seamlessly integrate with your existing mail and digital strategies. Their goal is to create a personal connection with your donors, enhancing their commitment to your cause. Let Synergy be your donor engagement team and watch your donor retention and revenue grow.

Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.