Charity: Water On How to Be Disruptive with a Purpose
In this episode of Purpose & Profit, co-hosts Dave Raley and Carly Berna sit down with Brady Josephson, VP of Marketing & Growth at charity: water, to explore what it really takes to be disruptive—not just in marketing, but within an organization’s culture and strategy.
Brady shares behind-the-scenes stories from the bold and sometimes controversial Dreamers campaign, as well as the inspiration and vision behind The Experience Lab—a multi-year, high-investment initiative designed to transform donor engagement.
He also discusses how charity: water is reducing friction in decision-making, empowering “doers,” and embracing internal disruption to stay agile as they grow.
You’ll also learn:
How to cut through the noise and define meaningful disruption.
What happens when bold campaigns spark internal pushback, and why that’s not always a bad thing.
The mindset and structure needed to keep a growing nonprofit flexible and innovative.
Why elevating execution and empowering teams can be just as disruptive as any marketing campaign.
Take Action:
Learn more about Brady at: https://www.linkedin.com/in/bradyjosephson/
Meanwhile, dive deeper into charity: water’s misison: https://www.linkedin.com/in/bradyjosephson/
SEASON 6 IS BROUGHT TO YOU BY:
Virtuous
Virtuous believes in increasing generosity through personal donor engagement, no matter the gift size. The Virtuous platform streamlines nonprofit workflows, eliminates back-office tasks, and focuses on the relationships that matter. With their CRM, fundraising, volunteer, and marketing tools, nonprofits can create responsive experiences that build trust and grow impact.
FaithSearch Partners
FaithSearch Partners is an executive search firm for faith-based organizations, dedicated to providing lasting solutions and championing faith-driven leaders. Their mission is to serve their clients and empower them with the right people at the right time to help drive their unique mission of ministry forward.
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more about it and subscribe here.
DickersonBakker
DickersonBakker is a trusted leader in nonprofit fundraising, serving organizations for over 40 years. With thousands of clients nationwide, we’ve helped raise billions of dollars to fuel missions and make meaningful impact. Their expertise spans fundraising, leadership development, and strategic growth, empowering nonprofits to advance their vision.
Avid
Avid is the first-ever fundraising agency in the cloud—giving nonprofits on-demand access to data-driven strategies, personalized donor engagement, and scalable growth. Avid unifies your donor data, delivers ready-to-use playbooks, and helps you drive impact—faster, smarter, and without complexity. Fundraising just got easier.
Share
Share helps Christian nonprofits shine with innovative marketing, digital fundraising, and cutting-edge tools. One of their newest tools, Personify, feels like magic—capturing email addresses from website visitors who didn’t donate so you don’t lose the chance to connect. For listeners of the Purpose and Profit podcast, Share is giving away 400 free credits for Personify! That’s 400 new email addresses from your potential donors for free! Click here to claim your free credits and grow your mission today.
Synergy
At Synergy, they boost your nonprofit's donor engagement through innovative phone-based solutions. Whether it's P2P texting, voice broadcasting, inbound call handling, or mid-level donor engagement, they seamlessly integrate with your existing mail and digital strategies. Their goal is to create a personal connection with your donors, enhancing their commitment to your cause. Let Synergy be your donor engagement team and watch your donor retention and revenue grow.
Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
